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The Filter
The Filter is a company providing a personalised recommendation engine for retailers and providers of digital content. Founded in 2004, it has ties to musician Peter Gabriel and is based in Bath, UK.
==History==
The idea behind The Filter was devised by musician and digital pioneer Peter Gabriel and software entrepreneur Martin Hopkins. Gabriel foresaw that the growth of digital technologies would lead to such large volume of content becoming available that users would need filters to help them find what was relevant to them. In 2004 he was introduced to Hopkins, who had written a piece of software to manage his extensive music collection. The software learned tastes and preferences and utilised artificial intelligence to generate playlists and recommendations. With investment from the founders and from venture capital firm (Eden Ventures ), they launched Exabre in 2004, and promoted The Filter as a site providing music and movie recommendations directly to consumers.
Although the venture was successful, reaching an average of 800,000 unique visitors per month, in 2009 The Filter modified its business model to licensing the recommendation engine to other businesses. To date, this strategy has proved successful, and the company has secured large contracts, particularly in the US.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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